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Open today from 12pm – 10pm

1319 Third Ave, New West, BC

Over on Instagram

First, if you aren’t following us on Instagram… c’mon! That’s where the real action is. Here is our feed in an easy to click link.

Now that you’re following us on Instagram I’m super excited to let you know that we are in the process of hosting our first ever Instagram Takeover with local New West resident, Pamela Saunders.

Now I met Pam through the magic of Instagram. When she’d swing by S&O (always with her camera) I’d see incredibly well framed photos pop up on IG afterwards. Pamela would always tag us in them or use our #sobeer hashtag and I’d find myself obsessing over how she seemed to see the world through her camera lens. It was the exact same way that I’d see the world if I was a better photographer. Pam shoots the world the way I see it. Which is freaky… but in a good way…

So I ask Pamela if she wouldn’t mind taking over our account for a week and show New West through her eyes (and lens), with a light sprinkling of Steel & Oak in there so that I can still pretend I’m marketing our brewery.

If you follow our feed this week I think you’ll enjoy the break from my regular banter and see our amazing city through the personality of another.

I really hope you enjoy Pamela’s #sostory this week and I want to thank her for agreeing to take the time to shoot and edit a bunch of photos in a way that I’ll never know how to do. A shoutout to her talented husband Jeremy as well who took the photos that Pam is featured in. They are obviously a New West Photo Power Couple.





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