Behind the Beer // Blush Rosé Saison
So how did we decide to make a beer that tastes like a glass of sparkling Rosé?
Well, about 9 months ago I was in Nashville Tennessee for the Craft Brewers Conference. A supplier called GEA puts on a party every year full of beers, food, scotch, etc. We walked through the door of the party and Kylo Hoy (Brewer for Four Winds) came up and greeted us. He said “sit down, let me grab you the only thing you need to drink tonight.”
He brought this can over and inside of it was a Rosé Cider. It was one of the more refreshing things I’d tasted. From that moment forward I started to obsess over how we could make a beer taste like Rosé.
Fast forward to September and our friends at West Coast Canning reached out to collaborate on a charity brew as part of their Canned Good initiative. The concept behind this collab is that you can really do anything as the labels are donated, the canning time is at a charity rate, and generally when proceeds of a beer go to a good cause (this time it’s The Camp Kerry Society) many people step up to help!
The rosé beer concept came up once again. Our Head Brewer Eric had the idea that if we timed the brew right we could use some grape skins from our neighbours at Pacific Breeze Winery after they’d crushed them for this year’s batches of wine. We could use a Saison yeast to help finish the beer dry. The next layer would be to can condition it so that it would be almost like drinking sparkling Rosé.
We brewed the beer in November, let it can condition for 6 weeks, and decided to release it today! I don’t think I could have ever anticipated the excitement level behind the beer. This must be what Superflux deals with all the time 😉
Behind the Label // Blush Rosé Saison
I wanted the can to be rose gold in colour. Actually, I originally wanted it to be 3 rose gold labels and 1 gold label but that seemed extreme.
So I sent our designer Sami the concept of the Rosé Saison and the parameters that I just wanted it to be a rose gold colour.
Sami came back to me and asked if we could do each label in each four pack with a slightly different design. Because this collab was with the folks at West Coast Canning I knew we’d have extra hands on deck to sort all the beers out once filled to make sure that when they were packaged each four pack had four unique labels. So I said yes!
Below are the four different designs that will appear on your four pack labels.
There were a lot of people who helped make this charity brew happen: West Coast Canning, Best Studios, Pacific Breeze Winery, IMS Labels and of course our charity of choice, The Camp Kerry Society!
Looking forward to making this beer again next year!